Online Marketing

services-onlineWith our dedicated staff and complete arsenal of traffic-building techniques, we know how to get your website, and ultimately your business the exposure it deserves. Along with directory listing services, assisting in prominent placement on search engines, we can also submit press releases, industry-related links, award site submissions, website analysis and consultation. We have plenty of proven methods of building targeted Internet traffic to your website.

Whether you are starting out fresh, or need to fix an existing Internet marketing strategy – our online marketing services include all the tools you need for a successful marketing campaign. Looking for Search Engine Marketing or other marketing solutions? You’ve come to the right place.

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google® and Yahoo!® find your site.
Consumers use search engines like Google® or Yahoo!® to find products and services. The objective of SEO is to get your website ranked in the natural or “organic” section of search engine results. Because you have to earn your way there, being listed in natural search engine results is a sign of credibility. People trust natural search results, but unless your site is near the top of the search results, customers are unlikely to see your website.

Nearly one third of businesses will have a SEO plan in place in the upcoming years*. With Search Engine Optimization, together we can develop a campaign that is right for your specific business and budget.

When you enter a keyword at a search engine like Google®, you get back two types of results – paid search ads or “sponsored listings” and natural or “organic” results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.

Getting your website to rank as high as possible on the natural search listings is accomplished through search engine optimization (SEO). Talk to our Online Marketing Consultants at 1-888-638-2593

Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.

Let us help you find the best mix of PPC and SEO for your business needs.


Creative/Offer Testing

Well thought-out graphics are the key to turning every eyeball into a visitor and creating brand stickiness. Whether the goal is for the ad unit itself to instill a desire for the product, or for the ad unit to be a driver to a click thru and visitor to your website. The FullSwitch team knows how to make it happen. We’ve tested and proven thousands of offer and campaign specific media creatives. Depending on the placement and product pitch we know what type of ad is most effective. Whether that mean incorporating video in our ads, using appealing flash effects, or simply disguising our ads as news content, we will test a variety of different media creatives to make sure that every impression makes an impression on the audience you want to reach.

Natural Search Engine Optimization

Protection of your brand name is key. It’s crucial that your key terms for your company and product offer bring up positive results and informative content in the natural rankings. If your companies websites are not listed on the first page of results, you cannot control what information end users are being provided. High page rank not only pushes bad reviews, complaints and pr down in the search engines. FullSwitch will analyze each page of your websites to ensure that each meta tags, header, and graphic meets the right criteria to ensure optimal page rank. We will help to ensure that original content is being used on each page and new content is being created constantly. Using Google Sitemaps and Yahoo Submit Pro we will routinely upload XML pages and site maps to allow for the major search engines to “spider” new relevant content to be indexed and help boost page rankings.

Additional SEO outlets include social bookmarking, link building networks, online pr posts, and blogging and community sites, all of which FullSwitch can leverage for our clients to help drive new impressions and visitors, creating more sales at retail and online, while producing quantifiable and traceable results to your bottom-line.

  • Unique Keyword Rich Content Creation
  • XML Site map Submissions
  • Site Design Layout Evaluation and Implementation
  • Back link Network Architecture
  • PR Posting Submissions and Creation

Paid SEO / SEM

As more and more of the population not only researches and purchases online, paid search, or SEM has become a staple in most successful marketing campaigns both online and off. Competition in the search engines both trademark and broad terms is becoming increasing aggressive and therefore costly. FullSwitch applies a calculated approach to managing and budgeting our clients keyword, and adword campaigns. There are many outlets within Paid Search than can be utilizes, including Paid Inclusion, Sponsored Paid Search, Submit Directories, and Online Shipping Markets. Deciphering which strategy is right for each campaign is critical to the overall success of your marketing objectives.

The FullSwitch search team is trained in every top search portal and are both Google Certified and Yahoo Ambassadors, so are clients can feel confident that your search campaigns are being managed efficiently and effectively with real-time reporting tools that allow for full analysis and conversion tracking.

Blogging

We understand that positive and negative reviews and testimonials can have on an overwhelming effect on a campaign, so we take an active approach to multi-channel marketing online. We work to develop a social and viral aspect of each campaign, creating unique forms for customers to ask questions as well as provide feedback, and blogging and community sites are a cost-efficient and brand friendly way to not only connect with your customer base, but help boost your natural search listing and page rank. Our team of professional copywriters will help mold and manage all postings and content insuring relevance and quality.

  • Blog Site Design
  • Content and PR Creation and Submissions
  • Daily Posting Review, Submissions and Maintenance
  • RSS Friendly

Online Media Buying

FullSwitch will thoroughly analyze each campaign based on the end goal, whether that be to bring our clients as many targeted impressions per cpm, or pulling to create traffic and orders at the highest possible MER. With over twenty years combines online media buying experience, you can be confident that we will propose a mix of broad and targeted CPM Banner media buys and contextual and behavioral pop up and behavior marketing with networks such as Zango and Advertising.com, along with a series of email vendors with proven consistent track records, that will not only meet but exceed expectations.

FullSwitch has the online vendor relationships with various ad networks and branding portals necessary in order to build a strong and deep advertising campaign that will not only be brand intensive, but audience appealing. We will find the right mix of large static branding buys for building impressions, and smaller targeted contextual buys to not only round out each campaign but bring down the overall cost per order or lead. We understand that larger static buys such as Yahoo, Ivillage, and Weather are critical to increasing awareness, while incorporating performance based networks like Doubleclick and Vendare, along with smaller opt-in networks like Undertone and Specific Media will lower your overall cost visitor.

Re-Marketing

To capitalize on each customer & visitor that comes to a customer website, FullSwitch can create a robust remarketing platform to continuously outbound the customer or subscriber with testimonials, new product alerts, Invite-a-Friend campaigns, and incentive and referral promotions, keeping our clients products and services fresh on their mind, and turning customers into repeat, loyal buyers and increasing the value of every impression, lead, and customer.

Live Chat

In the digital world, it’s no less important to provide top rate customer service. Live Chat is available to provide detailed answers to offer or product related questions, as well as providing order status updates and shipping information if need be. Live Chat not only can help to convert a visitor to an order or lead, but can also dramatically cut down on the overall cost of customer service.

Live Event Marketing

The FullSwitch team has successfully introduced many new live events to the online marketing medium. Our overall goal is to deliver a cost per registration model whereby the client can establish a fixed cost model for each location. FullSwitch is always mindful of strict scheduling requirements and highly targeted geographic and demographic campaigns. Careful consideration is given to integration with other media platforms so that your message is consistent, repetitive and followed up. Your campaigns are carefully reviewed and customized to ensure the highest registration and attendance ratios. The goal is to become your reliable source for quality attendees.

Branding

FullSwitch campaigns are geared toward building awareness and increasing the value and credibility of your product and ultimately, your brand. Each brand and associated product(s) are strategically reviewed with regard to properly meeting your market, capturing new markets and creating more value for your investment. FullSwitch is able to produce high quality impressions to your exact demographic by utilizing contextual ad units and precise targeting methodology.

Branding campaigns should be measurable and accountable by utilizing some form of interaction with the end user. Other mediums such as tv, print and radio cannot interact as readily with the end user. On the internet your end user can immediately react which raises the value of your impression and ability to react nimbly to results. FullSwitch delivers your branding campaign at a lower cost per impression than traditional media.